Guides

Knowledge that makes you visible

Articles about Google, AI assistants and accessibility – explained simply.

AI visibility19 October 20266 min read

Google's AI Overviews: what businesses need to know now

Since March 2025 Google also shows AI answers above the search results in Germany. What's behind it, what Google itself recommends – and what you can do now.

Backlinks14 October 20266 min read

Backlinks explained simply: which links help – and which harm

What a good backlink is, what Google prohibits – and how to earn recommendations safely.

Local SEO10 October 20267 min read

Setting up your Google Business Profile: step by step to more local customers

The free profile for Google Search and Maps: create, verify, maintain.

Accessibility6 October 20267 min read

European Accessibility Act: what online shops need to know now

Since June 2025 many online shops must be accessible. Who is affected and how to proceed now.

AI visibility29 September 20266 min read

What is GEO? How to get ChatGPT & co. to recommend your business

More and more people ask AI assistants instead of Google. Here's how to make sure your business gets mentioned.

Local SEO15 September 20266 min read

Local SEO: 7 steps to get found in your city

If you work locally, you need to be found locally. These seven steps put you ahead in your city.

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